Ready to Be the Next Star? Big Brother Naija Gears Up for Landmark 10th Season as Audition Details Go Public

 

The countdown has officially begun. Big Brother Naija (BBNaija), the show that has become a cultural phenomenon across Africa, is back with a bang — and the tenth season promises to be the biggest one yet. Organisers have now lifted the veil on the much-anticipated audition process, sparking waves of excitement among millions of hopefuls and fans across the continent.

Hopeful contestants eyeing a spot in the BBNaija house now have the opportunity to shoot their shot as online auditions are now live. According to an announcement posted across BBNaija’s official social media platforms on Saturday, the online audition window runs from May 3 to May 7, 2025. This first stage invites aspiring housemates to submit their applications through the official African Magic audition portal at africanmagic.tv/audition, where they must fill out detailed personal information and select their preferred date, location, and time for further screening.

Applicants are required to be at least 21 years of age to qualify — a standard eligibility requirement maintained throughout previous seasons. Following the initial digital screening, successful candidates will receive a confirmation email, which will serve as a gateway to the next stage: the physical auditions.

Three cities have been earmarked for the in-person auditions: Lagos, Enugu, and Abuja. These physical screenings are set to take place over three days, from May 16 to May 18, 2025, giving shortlisted applicants a limited window to present themselves and prove they have what it takes to be the next BBNaija star.

"Think you’ve got what it takes to be Season 10 Certified? Prove it! #BBNaija Season 10 auditions are LIVE! Register from May 3–7 to qualify for the physical auditions. 3 cities. 3 days. Limited slots. Secure your spot now!" read part of the official statement from the organisers — a direct call to action that underscores the fierce competition and exclusivity of the process.

The upcoming season holds special significance as it marks the tenth installment of a reality show that has grown exponentially since its revival in 2017. Over the years, BBNaija has transcended entertainment, becoming a launchpad for careers, a hotbed of viral moments, and a subject of widespread public discourse. As the show enters its milestone year, expectations are high for a season packed with drama, emotion, and the kind of electrifying personalities that have defined BBNaija over the past decade.

Last year’s edition, Season 9, delivered just that — and then some. The season concluded with Kellyrae taking home the grand prize of ₦100 million, etching her name in the history books as the first married housemate to ever win the competition. Her victory not only broke barriers but also reshaped public perceptions around what type of contestant could emerge victorious. With the upcoming season, BBNaija is once again inviting a new crop of dynamic individuals to step forward and challenge norms.

Since the revival of the show, BBNaija has consistently broken viewership records, with millions tuning in from across Africa and the diaspora. It has become a platform where contestants can transform overnight into celebrities, influencers, entrepreneurs, and entertainers. Alumni from past seasons, including Laycon, Mercy Eke, Whitemoney, and Liquorose, have gone on to sign major deals, launch fashion brands, release music, and become mainstays in Nollywood and the Nigerian entertainment ecosystem.

As the buzz builds for Season 10, the stakes have never been higher. The organisers have not revealed the exact format for the new season or the nature of the grand prize — elements that are typically announced closer to the launch date — but fans are already speculating online about possible twists, returning housemates, and surprise house features.

Those aiming to join the BBNaija house this season are advised to act quickly. With the show’s immense popularity, the online audition portal is expected to attract tens of thousands of applicants within the five-day window. Moreover, given the limited slots available for physical auditions, early registration is not just recommended — it’s essential.

Whether it’s a dream of stardom, a hunger for self-expression, or simply the desire to live in one of Africa’s most-watched houses, the path begins with one click. Season 10 is calling, and only the bold will answer.