From BBL to Bones: Blessing CEO Calls Out Celebrity Slimming Craze: 'You Look Sick, Not Slim [VIDEO]

 

Self-proclaimed relationship therapist and online personality Blessing CEO is stirring conversations once again, this time by challenging the rapidly evolving beauty trends dominating the celebrity and influencer scenes.

Taking to TikTok with her usual bold flair, the outspoken figure did not hold back as she scrutinized the newest wave sweeping through social media — the obsession with slimming down. With a concerned expression and a piercing tone, Blessing CEO voiced her disapproval of what she called a “slimming pandemic,” cautioning her followers that the trend may be crossing a dangerous line from aesthetic preference to unhealthy extremity.

A few years ago, the beauty narrative was ruled by Brazilian Butt Lifts (BBLs), cinched waists, and intricately placed tattoos. It was an era where voluptuous curves were the gold standard, with celebrities openly embracing cosmetic enhancements to achieve hourglass figures. Fast forward to the present, and the pendulum seems to have swung in the opposite direction. Leaner frames and visible bone structures have started taking over timelines, with influencers showcasing dramatic weight loss transformations in side-by-side photos that rack up millions of views.

Blessing CEO isn't convinced this shift is entirely positive. “It’s no longer BBL and tattoos or thin waist, it’s now slimming down,” she declared in her viral video. “You’re not just growing thin — you look sick.”

The comment, as blunt as it may be, touches on a deeper concern about the standards being reinforced across digital spaces. Rather than evolving toward balance or body positivity, Blessing argues that society is simply trading one extreme for another. From her viewpoint, what’s unfolding is not a harmless change in aesthetic but rather a worrisome trend that might be encouraging unhealthy behaviors among young women trying to mirror their favorite stars.

What’s especially noteworthy is her ability to capture how quickly the goalposts of beauty have shifted. Tattoos, once considered bold and rebellious, became commonplace. Then came surgically enhanced curves that were idolized and commercialized, creating a booming industry of cosmetic surgery — often with dangerous consequences for those seeking cheap or overseas procedures. Now, she says, there’s a race to appear emaciated under the guise of elegance or high fashion.

Her remarks have sparked a wave of both support and criticism online. Fans commend her courage to speak up about a trend many felt uncomfortable addressing publicly. Others argue she’s body-shaming those who choose to slim down naturally or for health reasons. Yet, even among critics, there seems to be a shared acknowledgment of how deeply influential celebrity culture can be on personal body image.

For Blessing CEO, the issue seems to be less about individual choices and more about the larger impact of these rapidly changing ideals. She questions whether these bodies are truly aspirational or simply symptoms of a deeper societal dissatisfaction that keeps mutating rather than healing.

Social media platforms, particularly TikTok and Instagram, have played a major role in amplifying these trends. With filters, lighting tricks, and viral weight loss teas, influencers have been accused of promoting unattainable beauty standards that leave many struggling with self-worth and body dysmorphia. Add to that the pressure to remain relevant in an industry where image is everything, and the result is a never-ending carousel of transformation — often at the expense of health and authenticity.

Blessing CEO’s direct approach might rub some the wrong way, but her critique invites a necessary dialogue about the direction in which public perception of beauty is heading. If every trend demands a new body, where does that leave the millions watching and trying to keep up?

As more celebrities begin to visibly shrink before their audiences' eyes, the debate continues. Is it fashion, or is it a façade hiding deeper struggles? Blessing CEO, for one, is choosing to speak up — whether others like it or not.

“It’s no longer BBL, it’s now a slimming pandemic. You’re not just growing thin, you look sick”

~ Blessing CEO reacts to the sudden wave of some Nigerian celebrities and influencers getting skinny pic.twitter.com/acatAxyqiR

— GEEZ TV (@geeztvofficial) May 12, 2025