Woman-Led Eatery Hits ₦2.3 Billion in Sales on Chowdeck, Redefines Local Food Delivery

 

A local food vendor in Nigeria has taken the digital marketplace by storm, reaching a staggering N2.3 billion in total orders through Chowdeck, one of the country’s fastest-growing food delivery platforms. Amoke Oge, known for its richly flavoured Nigerian delicacies, has completed 500,000 deliveries — a record-breaking feat that positions it as a trailblazer among Chowdeck’s vendors.

Owned by Hajia Amoke Odukoya, the business was among the earliest vendors to partner with Chowdeck when the platform opened its doors to food merchants in 2023. The company recently disclosed that the average order value for Amoke Oge sits at N4,600. Based on this, the cumulative order value now exceeds N2.3 billion, making the food vendor the first woman-led business on Chowdeck to reach this milestone.

The announcement was made in a celebratory video shared by Chowdeck on its official X (formerly Twitter) account, where CEO Femi Aluko was seen congratulating Hajia Amoke Odukoya in person. “Amoke Oge just became the first woman-led business to hit 500,000 deliveries on Chowdeck — with an average order value of N4,600. We’ll let you do the math,” the company captioned the video.

Such milestones underscore a larger shift in Nigeria’s food service landscape, where digital platforms are becoming a crucial link between traditional vendors and modern consumers. Chowdeck has quickly grown into a major force in the sector, now active in eight Nigerian states, supporting over 3,000 food vendors and employing more than 10,000 delivery riders.

Beyond individual vendor success, the company itself has drawn significant attention from global investors. In early 2024, Chowdeck raised $2.5 million in seed funding to scale its operations. The round was backed by leading names such as Y Combinator, Goodwater Capital, FounderX Ventures, and Hoaq Fund. Notably, tech heavyweights like Rappi co-founders Simon Borrero and Juan Pablo Ortega, along with Paystack’s Shola Akinlade and Ezra Olubi, also participated in the investment.

These achievements come at a time when food expenses remain a dominant part of household spending in Nigeria, with an estimated 60% of earnings directed toward food consumption. The affordability and accessibility provided by platforms like Chowdeck are resonating strongly with consumers navigating this economic reality.

Amoke Oge’s success isn’t the only highlight from Chowdeck this month. On May 13, the platform revealed that another vendor, Korede Spaghetti — operating near the University of Lagos — had crossed N1 billion in food sales through its app. Together, these accomplishments suggest a growing appetite for tech-enabled food solutions in Nigeria, blending convenience with the country’s rich culinary heritage.

For Hajia Amoke Odukoya, the journey from local food seller to national success story is a powerful example of what happens when traditional entrepreneurship meets digital innovation.

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