"Ideas Have Their Own Timing": Rapper Erigga Warns Against Hesitating to Execute Creative Inspiration

Popular Nigerian rapper and street philosopher, Erigga, has sparked a wave of reflection among creatives and thinkers across the country after sharing a thought-provoking message on social media. His advice: act quickly on your ideas or risk watching them come to life through someone else.

The message was posted on his official X account, formerly known as Twitter, where he cautioned against the common tendency of sitting too long on ideas. His words struck a deep chord, especially among artists, entrepreneurs and innovators who often find themselves caught between inspiration and hesitation.

Rather than speaking from a place of judgment or criticism, Erigga adopted a contemplative tone, expressing how ideas have their own life force and often seek expression through any available channel. If one individual hesitates for too long, the idea, according to him, may simply move on to someone else who is ready and willing to act on it.

Creatives from all walks of life quickly resonated with the message. Within hours, his post had gathered thousands of reactions, with people sharing personal stories and experiences that mirrored the rapper’s insight. From writers to tech founders, the comment section became a forum of collective realization.

“Have you ever had a great idea, told a few friends, then left it on your shelf for months, only to see someone else do the exact same thing later?” wrote one user. “That happened to me twice last year. It felt like my mind had been read, but really, I just didn’t act fast enough.”

Erigga’s post was short but powerfully worded. He wrote: “If you have an idea you're excited about and you don't bring it to life, it's not uncommon for the idea to find its voice through another maker. This isn't because the other artist stole your idea, but because the idea's time had come.”

The concept he raised is not new, but hearing it from someone like Erigga, who is widely respected for speaking plainly and from the heart, gave it a refreshing sense of urgency. His voice carries weight in Nigerian pop culture not only because of his music but also for his ability to tap into the daily realities of people on the ground.

His statement aligns with a well-documented theory in creative circles, often referred to as "multiple discovery" or "simultaneous invention". History is full of examples where similar inventions or ideas appeared in different parts of the world at the same time, without any direct communication between the creators. The telephone, the theory of evolution and even the light bulb all have versions of this phenomenon.

Psychologists and researchers often argue that ideas exist in a sort of collective consciousness, surfacing at different times through people who are tuned in. Erigga's message echoes this philosophy, but delivers it in language that's accessible to a generation constantly juggling responsibilities, dreams and distractions.

Fans and followers who engaged with the post expressed both admiration and regret. Several shared their own missed opportunities and vowed not to make the same mistake again. Others offered encouragement to their peers, urging them to start small, stay consistent and trust the process.

One aspiring filmmaker commented, “I had an idea for a short film two years ago. I wrote a few scenes, then life got in the way. Last month I saw a similar concept trending online and it broke me. Erigga’s post reminded me that the timing of an idea is just as important as its originality.”

This wave of reflection points to a deeper issue within the creative and entrepreneurial community — the fear of imperfection, lack of resources and self-doubt that often stops people from pursuing their concepts. Erigga’s message challenges that mindset and reinforces the belief that taking the first step is more important than waiting for the perfect moment.

At a time when digital platforms offer creators more access than ever before, his advice couldn’t be more relevant. Delaying could mean losing out not only on recognition but also on fulfilling a purpose that was uniquely meant for them.

Erigga’s words serve as both a wake-up call and a source of motivation. Ideas are not just flashes of inspiration, he reminds us, they are living opportunities waiting to be birthed. And if you don’t give them life, someone else just might.