Coming Soon: Big Brother Naija Season 10 to Premiere July 26 with ₦150 Million Prize and New Format

 

A new chapter in the Big Brother Naija (BBNaija) story is about to unfold, as MultiChoice Nigeria officially announces the premiere date of the much-anticipated 10th season. The show, which has become a major fixture in Nigeria’s entertainment calendar, is set to return on Saturday, July 26, 2025, promising a blend of drama, entertainment, strategy, and a groundbreaking ₦150 million grand prize.

The announcement came during a press conference held on Wednesday, where executives from MultiChoice Nigeria unveiled plans for what they are calling the most ambitious and exciting season yet. According to the company, the new season will not only offer the largest cash prize in BBNaija history, but it will also introduce an entirely new format designed to shake up the house dynamics and elevate viewer engagement.

Since its inception in 2006, Big Brother Naija has grown from a local reality show into a cultural phenomenon. The show has consistently captivated millions of fans across Nigeria and beyond, turning everyday contestants into overnight celebrities. With each season, the stakes have grown higher and the format more competitive, but this 10th edition seems poised to raise the bar significantly.

Returning to helm the show is none other than the charismatic Ebuka Obi-Uchendu, whose presence has become synonymous with BBNaija. Over the years, Ebuka has gained recognition not only for his sharp fashion sense but also for his ability to stir tension, ask tough questions, and add flair to live eviction nights. His return as host is expected to bring a sense of continuity and excitement to the upcoming season.

Organizers have also confirmed that the 2025 edition will feature a different structure from the previous season. Last year’s “No Loose Guard” edition saw contestants audition and compete in pairs, a twist that brought both love and conflict to the fore. However, this time around, viewers should prepare for a shake-up, as the show’s producers are keeping the new format tightly under wraps. What is known is that physical auditions for this season took place from May 16 to 18, across various Nigerian cities, drawing thousands of hopefuls eager to make their mark in the iconic house.

BBNaija fans will remember that in 2024, the show made headlines when Kellyrae, a married contestant, was crowned the winner. He walked away with a ₦100 million prize and etched his name into the show’s history as the first married housemate to win the competition. His victory not only broke stereotypes about who could thrive in the high-pressure, high-drama environment of the Big Brother house, but also inspired a new wave of contestants with diverse backgrounds and life experiences.

This year, however, MultiChoice Nigeria is not just banking on bigger money or a new game structure to keep audiences glued to their screens. The company is doubling down on viewer interaction, social media engagement, and innovative storytelling to ensure that BBNaija remains the most-watched and talked-about show on African television. As usual, fans will be able to catch all the action 24/7 on dedicated Big Brother Naija channels on DStv and GOtv platforms, with daily highlights, weekly tasks, Head of House challenges, and the ever-intense Sunday live evictions.

The production team behind the show is also placing increased focus on housemate diversity, ensuring that the house is not just a competition arena but also a reflection of contemporary Nigerian society. Contestants from different regions, with varied cultural, professional, and personal backgrounds, will bring their unique stories into the house. This, according to the producers, is essential for keeping the show relevant and inclusive.

With just days to go before the launch, anticipation is building across social media. Hashtags related to BBNaija10 have already begun trending, and fans are speculating about everything from house design and potential twists to celebrity guests and surprise returns.

Big Brother Naija Season 10 is shaping up to be more than just a reality show; it promises to be a cultural event, a nationwide conversation starter, and a platform for talent, creativity, and strategic brilliance. With ₦150 million on the line, a mysterious new format, and Ebuka back in the spotlight, this season might just be the most unpredictable and thrilling yet.